Privacy Policy

Definitions

Personal data: means any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, or an online identifier.

Processing: means any operation which is performed on personal data, such as collection, recording, organization, structuring, storage, adaptation, or any kind of disclosure or other use.

Registration for our services

Our website offers the option to obtain newsletters. In order to use these services, you have to set up an account. With regard to the registration of an account and its subsequent use, we process:

Information (such as your name and email address) that is provided by registration Information in connection with an account sign-in facility (e.g. log-in and password details) Communications sent by you (e.g. via e-mail or website communication forms)

We will process the personal data you provide to:

• Identify you at sign-in
• Provide you with the services and information offered through the website or which you request
• Administer your account
• Communicate with you
• Advertising and profiling

For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR

The use of your personal data for behavioral advertising and profiling is done for the legitimate interest to improve your experience while using the website, Article 6 sec. 1 sent. 1 lit. f GDPR.

Your personal data is, in the absence of exceptions within the specific services mentioned below, retained for as long as your user account is used. After the deletion of your account, your personal data will be blocked and erased with the next database clean up. Statutory storage obligations or the need for legal actions that may arise from misconduct within the services or payment problems can lead to a longer retention of your personal data. In this case, we will inform you accordingly.

Newsletter

With your email address, you can subscribe to our newsletter that provides you with the latest updates about your package if you consent to receive such newsletters and may also contain topic-specific advertisements. The legal basis for this processing is Article 6 sec. 1 sent. 1 lit. a GDPR. Your email address will be retained as long as you subscribe to our newsletter.

You can also complete registration during the ordering of a newsletter if you did not hold an account before. You can unsubscribe from this service by opting out via the link provided in each newsletter.

Online advertising

This website uses online advertising services to present you with ads that meet your interests. Respective advertisement is labeled with the name of the provider, e.g. “Google-Ad”. Additionally, this service helps us to improve our website and to make your visit more interesting. In order to do so, we collect statistical information about you that will be processed by the provider. This processing is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services.

Google Adwords

We use Google Adwords to advertise on our site and third party websites to previous visitors to our site. Google Adwords is provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

The advertisements are displayed on the basis of information that is stored in cookies which Google places on your computer. The text files include information, on your visit on our website, in particular product views that are read-out in the course of subsequent visits of this or third-party websites for specific product recommendations. The cookie includes a random alias. In case you visit our website within a certain period of time and view our products, Google is able to recognize you by means of the alias. However, the information cannot be attributed to you personally. We or Google will not merge this information with your personal data and will not disclose any of your personal data to any third party. You can prevent storing and using the information in a cookie placed by Google by clicking on the following link https://www.google.com/ads/preferences and configuring your preferences there.

For more information about Google privacy policies see https://privacy.google.com/ and https://www.google.com/policies/privacy/.

Google AdWords Remarketing and Facebook Custom Audience

In this Website, we use the remarketing or “Similar audiences” feature of AdWords offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Google uses Cookies/tracking technologies, i.e., text files that are stored on your computer and that allow us to analyze your use of our Website. The information generated by Cookies/tracking technology on your use of this Website (including your IP address) will be transferred to a Google server in the U.S. and stored on that server. After that, the last three digits of the IP address will be deleted by Google so that it is no longer possible to clearly match this IP address with personal data. Google has obtained a Privacy Shield Certification and agreed to compliance with the Privacy Shield Treaty between the EU and the U.S. on the collection, use, and storage of personal data from EU member states, as published by the U.S. Department of Commerce. Google will use this information to analyze your use of the Website, to create website activity reports for the website operators, and to provide additional services in connection with the use of the Website and the Internet. Furthermore, Google may transfer this information to third parties, if it is required to do so in accordance with statutory provisions or if third parties process data on behalf of Google.

Third-party providers, including Google, place advertisements on websites on the Internet. Third-party providers, including Google, use stored Cookies/tracking information to place advertisements based on previous visits of a user on this Website.

You may object to data collection and storage for the purpose of remarketing at any time - this objection will be effective for the future, but not retroactively - by deactivating interest-based advertising in Google or by deactivating the services on the website of the Network Advertising Initiative. Note: in that case, you may not be able to use all features of this Website anymore. By using this Website, you grant your consent to the processing of data collected about you by Google in the manner and for the purpose described above.

Furthermore, this Website uses retargeting tags and Custom Audience of Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 U.S., hereinafter referred to as “Facebook”.

When you visit our web pages, remarketing tags will build a direct connection between your browser and the Facebook server. This way, Facebook learns that you have visited our web page with your IP address. This will enable Facebook to match your visit to our pages with your user account. The information obtained this way can be used to display Facebook ads. Please note that we as the provider of the web pages do not receive any information on the contents of data transferred and their use by Facebook.

With regard to the use of Custom Audience, we would like to point out that Facebook and third parties use cookies, web beacons, or similar technologies to collect or gather information on this Website. Based on the data gained we can make our Facebook activities more efficient and, e.g., arrange for contents or ads to be shown only to visitors of our Website. The data collected this way will be encrypted and transferred to Facebook and is anonymous for us, e.g., we cannot see personal data of individual users.

Third-party content and social media plug-ins

We use the following social media plug-ins: Facebook. This allows you to communicate with such services and like or comment on our website. Social media plug-ins enable direct communication between your device and the servers of the social media provider, allowing the social media provider to communicate with you and collect information about you browsing our website. This processing is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to optimize our services.

Transfer of personal data takes place whether you have an account with the provider or not.

Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing’s purpose or the period your personal data will be retained.

Further information about the processing of your personal data in the provider’s course of operation is provided via their respective privacy policy. Moreover, you will be provided with further information with regard to your rights and setting concerning privacy.

Facebook Social Plugins

We use so-called social plugins („plugins“) of the social networking site facebook.com provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins can be identified by one of Facebook’s logos (white “f” on a blue tile or a “thumbs-up”-sign) or by the additional text “Facebook Social Plugin”. The list of Facebook Social Plugins and their appearance can be accessed via https://developers.facebook.com/docs/plugins/.

If a user visits one of the websites using such a plugin, the user’s browser directly connects to Facebook’s servers. The plugin and its content are made available directly on Facebook’s servers and included in the website by the user’s browser.

Due to the integration of the plugin Facebook collects the information that a user is visiting the corresponding website. If the user is logged in on Facebook at the moment he or she visits the website, Facebook may be able to connect the visit on the website to the user’s Facebook account. If the user interacts with the plugin – for example if he or she presses the like button or comments on something – the user’s browser transmits this information to Facebook. Facebook stores this information. If a user is not a member of Facebook, Facebook may collect and store the user’s IP-address. Facebook states that it only collects anonymized IP-addresses in Germany.

The reason for and scope of the data acquisition and information about the way in which the data is processed and used by Facebook, as well as the user’s rights in this respect and settings options for protecting the user's privacy can be found under https://www.facebook.com/policy.php.

If the user is a member of Facebook and does not wish Facebook to collect personal data via this homepage and to link this with his data stored on Facebook, the user needs to log off from Facebook before going to this homepage.

The user may also block Facebook’s plugins using add-ons for the user’s browser, for example, the "Facebook Blocker".

Cross border data transfers

Within the scope of our information sharing activities set out above, your personal data may be transferred to other countries (including countries outside the EEA) which may have different data protection standards from your country of residence. Please note that data processed in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. However, we will endeavor to take reasonable measures to maintain an adequate level of data protection when sharing your personal data with such countries.

Security

We have reasonable state of the art security measures in place to protect against the loss, misuse, and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorized personnel have access to personal data. Whilst we cannot ensure or guarantee that loss, misuse, or alteration of information will never occur, we use all reasonable efforts to prevent it.

You should bear in mind that the submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via our website whilst it is in transit over the internet and any such submission is at your own risk.

Data retention

We strive to keep our processing activities with respect to your personal data as limited as possible. In the absence of specific retention periods set out in this policy, your personal data will be retained only for as long as we need it to fulfill the purpose for which we have collected it and, if applicable, as long as required by statutory retention requirements.

Your rights

Under the legislation applicable to you, you may be entitled to exercise some or all of the following rights:

Require (i) information as to whether your personal data is retained and (ii) access to and/or duplicates of your personal data retained, including the purposes of the processing, the categories of personal data concerned, and the data recipients as well as potential retention periods;

Request rectification, removal or restriction of your personal data, e.g. because (i) it is incomplete or inaccurate, (ii) it is no longer needed for the purposes for which it was collected, or (iii) the consent on which the processing was based has been withdrawn;

Refuse to provide and – without impact to data processing activities that have taken place before such withdrawal – withdraw your consent to the processing of your personal data at any time;

Object, on grounds relating to your particular situation, that your personal data shall be subject to a processing. In this case, please provide us with information about your particular situation. After the assessment of the facts presented by you we will either stop processing your personal data or present you our compelling legitimate grounds for an ongoing processing;

Contact us in relation to any potential breach of your rights regarding the processing of your personal data

Require (i) to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and (ii) to transmit those data to another controller without hindrance from our side; where technically feasible you shall have the right to have the personal data transmitted directly from us to another controller; and/or

Not to be subject to any automated decision making, including profiling (automatic decisions based on data processing by automatic means, for the purpose of assessing several personal aspects) which produce legal effects on you or affects you with similar significance.

You may exercise the rights referred to above or ask us any questions by contacting us using contact@easytrack24.com

We reserve the right to change this policy from time to time by updating our website respectively. Please visit the website regularly and check our respective current privacy policy. This policy was last updated on January 2019

Cookies Policy

Like most similar websites, this site uses cookies. On this page, we explain more about cookies and how we use them. By using this website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

About cookies

Cookies are files, often including unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identify and track users as they navigate different pages on a website, and to identify users returning to a website.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies on this website

We use both session cookies and persistent cookies on this website.

How we use cookies

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies. The cookies used on the website include those which are strictly necessary cookies for access and navigation, cookies that track usage (performance cookies), remember your choices (functionality cookies), and cookies that provide you with targeted content or advertising.

We may use the information we obtain from your use of our cookies for the following purposes:

• to recognize your computer when you visit the website
• to track you as you navigate the website, and to enable the use of any e-commerce facilities
• to improve the website’s usability
• to analyze the use of the website
• in the administration of the website
• to personalize the website for you, including targeting advertisements which may be of particular interest to you.

Third-party cookies

When you use the website, you may also be sent third party cookies.

Our advertisers and service providers may send you cookies. They may use the information they obtain from your use of their cookies:

• to track your browser across multiple websites
• to build a profile of your web surfing
• to target advertisements that may be of particular interest to you.

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. The IP address will be truncated before transmission. On our behalf Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet activity in connection with the use of the website. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that if you do this you may not be able to use the full functionality of this website. In addition to that, you may prevent the collection of the information generated by the cookie about your use of the website (including you IP address) and the processing of this data by Google if you download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

We also use Google Remarketing technology. Google Remarketing addresses former users of our website by showing them targeted advertising on third party websites, including Google. Which user is addressed specifically, Google determines by linking the Google Analytics Data described above to the individual Google ID of logged-in Google users temporarily. This allows addressing the same user on different devices. Advertising on the third party websites, including Google, is also done by using cookies. You can prevent Google from using cookies by setting the respective preferences on the website https://www.google.com/settings/ads.

You can find further information on Google Analytics and Google Remarketing on https://www.google.com. Further information on Google’s Privacy Policy can be found under the address https://www.google.com/intl/en/privacypolicy.html#information.

In addition to the information we provide in this Cookie Policy, you can find out more information about your online choices at https://www.youronlinechoices.com/.

Blocking cookies

Most browsers allow you to refuse to accept cookies. For example:

• in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector;
• in Firefox you can block all cookies by clicking “Tools”, “Options”, and un-checking “Accept cookies from sites” in the “Privacy” box.
• in Google Chrome you can adjust your cookie permissions by clicking “Options”, “Under the hood”, Content Settings in the “Privacy” section. Click on the Cookies tab in the Content Settings.

Blocking all cookies will, however, have a negative impact upon the usability of many websites. If you block cookies, you may not be able to use certain features on the website (log on, access content, use search functions).

Deleting cookies

You can also delete cookies already stored on your computer:

• in Internet Explorer, you must manually delete cookie files;
• in Firefox, you can delete cookies by, first ensuring that cookies are to be deleted when you “clear private data” (this setting can be changed by clicking “Tools”, “Options” and “Settings” in the “Private Data” box) and then clicking “Clear private data” in the “Tools” menu.
• in Google Chrome you can adjust your cookie permissions by clicking “Options”, “Under the hood”, Content Settings in the “Privacy” section. Click on the Cookies tab in the Content Settings.

Doing this may have a negative impact on the usability of many websites.

Contact Us

If you have any questions about these Privacy Policy, please contact us at:

EasyTrack24 LLC

353 North Clark, Chicago, IL, 60654

help[at]easytrack24.com